His lecture is based on the ideas "visibility is a trap" and "digital dualism" (the idea that the lines between real life and our life online are merging), based on the works of philosopher Michel Foucault.
2015—Stevenson University has an annual program called Artist-In-Residence, in which a renowned member of the design field is invited to give a lecture and do a 3 day workshop. This year's A-I-R is Nathan Jurgenson, one of the nation’s leading social media theorist.
Based on my readings, I used visibility as a trap to draw people in. In one hand, this poster forces you to get close to read the details of the event. In the other hand, the closer you are to the poster the more ambiguous the background image becomes.