2016—Farm Service is a leader in the custom soil manufacturing industry. Since their founding in 1980 (by my dad:), for over 30 years they've been producing high quality planting soils.
For their 35th anniversary, I created a new logo, stationery set, uniforms, and their very first website.
The logo contains a lot of symbolism. First off, it’s a hand (a right hand to be specific), because in a way, they’re protecting and serving the environment. Then, there’s a green thumb, that’s also a leaf. The orange part is your suburban lawn without topsoil from Farm Service. The fingers are the city buildings with rooftop gardens and highways they’ve worked on (see the website to understand their services, and the projects they've worked on).
The illustration style from the logo was also applied to the business cards and stationery, inspired by the keys found on soil analysis results.
Lastly, I made this single page website that allows users to watch a plant grow, while also learning about the company and its offerings.