2015—The Helium Group is a startup based in the Washington, D.C. Metro area with a focus on social entrepreneurship, concept development, and business consulting.
For the company, I created the logo, website, and the tagline "Upward, Outward, & Onward."
As a starting point, I developed the tagline, "Outward & Upward & Onward," for the company. I also thought it would be best to not be overly cliché and use arrows to depict the tagline, so I created an icon using curves to show direction, resulting in a balloon/hot air balloon shape.
To give the logo, and any future collateral, a sense of place, I created this atmospheric backdrop.