Helium Group

project-process-08.png
 As a starting point, I developed the tagline, "Outward & Upward & Onward," for the company. I also thought it would be best to not be overly cliché and use arrows to depict the tagline, so I created an icon using curves to show direction, resulting in a balloon/hot air balloon shape.

As a starting point, I developed the tagline, "Outward & Upward & Onward," for the company. I also thought it would be best to not be overly cliché and use arrows to depict the tagline, so I created an icon using curves to show direction, resulting in a balloon/hot air balloon shape.

project-process-10.png
 To give the logo, and any future collateral, a sense of place, I created this atmospheric backdrop.

To give the logo, and any future collateral, a sense of place, I created this atmospheric backdrop.

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helium-group-cards.png
helium-group.png
helium-about.png
helium-poster.png
landing-page.png
helium-home 2.png