design 101

If you’ve never worked with a designer or a studio before, don’t worry. Creating a brand can be overwhelming, but you don’t have to do it alone.

 

The importance
of branding

On many occasions, someone will reach out in regards to creating an identity for a business they’re starting. Many times, they’ll say “But, I just need a logo.” To which I’ll reply, “I can’t help you.” Here’s why.

By saying, “I just need a logo,” that sends up a red flag. It tells me that you see a logo as an item on a list to be crossed off and forgotten, when it should be seen as an investment in the future of your company.

Nine times out of ten, your logo is the first interaction viewers have with your brand. Because of that, most viewers


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Detail 3

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