UpHouse™ is located at the halfway point between outside advertising agency and a member of your in-house marketing department. They don’t minimize or replace the talent you already have. Instead, they fill in the skill gaps and offer guidance along the way.

Agencies challenge your thinking and inject a new perspective that sparks big ideas. UpHouse does that. An in-house marketing leader boosts the skills of the entire team and builds a plan for long-term success. UpHouse does that too.


The Concept

While also a “dp” monogram, this mark tells the story of the home buying process and all of its twists and turns. But District Partners helps you navigate through it smoothly, so that eventually get you where you want to be—Home.



To accompany this idea of navigating and following a path, I've created a dotted line pattern (as seen on the folder above) and a few pieces of signage in which the logo turns into an arrow.


To show how the logo can be applied to illustrations, the founders requested that logo be used to represent two quotes: "Who else is gonna tell you your sweater is ugly"; and "We'll be the Wilson to your Tim."

For the first quote, we used the logo to create an ugly sweater pattern. And for the second, we simply used the UpHouse logo (which looks amazing) compared to the regular empty house.